SEO editing + Content Strategy

Newsweek

  • Founding editorial lead in the launch of 160+ pieces of content for Newsweek Vault

  • Owned content management for in-house editors and 70+ freelance writers and editors

  • Aided in the review and/or creation of style guides, rate cards, test cases and content management systems

  • Executed commerce editorial strategy related to site design, social, video, newsletters, product marketing and partnerships

Bankrate

  • Served as education team lead for Bankrate’s credit cards vertical with a focus on SEO, commerce and discover content

  • Researched and outlined weekly assignments for freelance writers

  • Oversaw monthly content planning, pitching, assigning and publishing process

  • Assisted with compliance updates, content campaigns and CMS publishing

  • Wrote breaking news content as needed


Reporting

Select articles published for Newsweek, Bankrate and CreditCards.com

View all my work at Newsweek and Bankrate.

Most recently,  I wrote up to three news stories per day for Newsweek with sourced quotes. I also pitched story ideas on a daily basis and copy edited for two reporters. 

Moments in Time



Newsweek: Why IRS Will Owe Some Americans Extra Money on Top of Tax Refund

National Taxpayer Advocate Erin M. Collins delivered a report to Congress on Wednesday detailing the "most serious problems" currently faced by taxpayers. Read more.


Newsweek: How to Get a Mortgage Rate Under 5% as Costs Surge

The average rate for a 30-year mortgage reached a six-month high in Jan. 2025 at 6.91 percent. Fortunately, there are a few options for homebuyers looking to eke out a favorable rate. Read more.


Newsweek: People in Florida Can't Afford Their Credit Card Bills

Floridians are having trouble paying their credit card bills—and the consequences of doing so can be both negative and long-lasting. At 11.68 percent, Florida has the second-highest credit card delinquency rate in the nation. Read more.


CreditCards.com: Financial bias starts early: How to talk to your daughter about finances

Basic financial concepts are important for any child to grasp in order to grow into a fiscally responsible adult. Yet for girls, in particular, gender bias has the potential to negatively impact their perspective. Read more.


Bankrate: Apple’s Path to Apple Card program offers declined applicants a second chance at approval

Apple and Goldman Sachs, the duo behind the innovative, no-fee Apple Card, launched the Path to Apple Card program on Monday to help those who’ve previously had their application denied receive a second chance at approval. Read more.


Bankrate: Survey: 59 million have lost money on canceled plans due to coronavirus

A Bankrate Credit Cards survey finds 62 percent of U.S. adults have canceled plans or no longer plan to attend upcoming events due to the spread of the novel coronavirus. Of those who’ve canceled their plans, nearly four in 10 (37 percent) have lost money doing so. Read more.


Copywriting

Frontier Communications redesign



Problem: Outdated copy and design

Solution: Partnering with advertising agency Hill Holliday, our team redesigned the entire site to fit a more personable, simplistic tone.

 
 
 
 
 

Frontier Communications pre-cart digital experience

Problem: High call volume in Frontier sales center

Solution: Using a pre-cart digital experience, we can send more customers to purchase online through our digital cart while still offering customers with higher phone intent the option to call in.

Copywriting and Design

General Electric “Fuse” social ads

 

General Electric “Fuse” electronic press kit

 

General Electric “Fuse” Stem Stars posters