Long-form editing
Current role at Bankrate
Lead education team for Bankrate Credit Cards (BRCC)
Manage 3 in-house writers/editors with a focus on SEO and discover content
Perform SEO-focused research and build out weekly assignments for pool of freelance writers
Oversee monthly content planning, pitching, assigning and publishing process
Assist with compliance updates, content campaigns and WordPress publishing
Write cards-focused breaking news briefs for Bankrate on the side
Reporting
Select articles published on Bankrate, To Her Credit and CreditCards.com
Survey: More than half of Americans lose sleep over money troubles
Many Americans admit to tossing and turning at night over their various worries, but a new Bankrate survey reveals that financial security may be one of the main culprits.
Cited by: Forbes, Bloomberg, Business Insider, Fox Business, Yahoo Finance and Arianna Huffington
Financial bias starts early: How to talk to your daughter about finances
Basic financial concepts are important for any child to grasp in order to grow into a fiscally responsible adult. Yet for girls, in particular, gender bias has the potential to negatively impact their perspective.
Apple’s Path to Apple Card program offers declined applicants a second chance at approval
Apple and Goldman Sachs, the duo behind the innovative, no-fee Apple Card, launched the Path to Apple Card program on Monday to help those who’ve previously had their application denied receive a second chance at approval.
Survey: 59 million have lost money on canceled plans due to coronavirus
A Bankrate Credit Cards survey finds 62 percent of U.S. adults have canceled plans or no longer plan to attend upcoming events due to the spread of the novel coronavirus.
Cited by: CNBC, Forbes, NPR, Yahoo Finance and Fox Business
Copywriting
Frontier Communications redesign
Problem: Outdated copy and design
Solution: Partnering with advertising agency Hill Holliday, our team redesigned the entire site to fit a more personable, simplistic tone.
Frontier Communications pre-cart digital experience
Problem: High call volume in Frontier sales center
Solution: Using a pre-cart digital experience, we can send more customers to purchase online through our digital cart while still offering customers with higher phone intent the option to call in.
Copywriting and Design
General Electric “Fuse” social ads
